I saw this on Twitter about a week ago, and it took me a few minutes to get it. At first, I didn’t understand what the big deal was. In fact, I thought it was kind of a silly business card. It looks like an ad for Google instead of Jil Lee, and it doesn’t even have her contact information.
Then it hit me: the card is a challenge — “Google me. I guarantee you I have that much control over my online identity. You can find my contact info online, along with a whole bunch more than I can fit on this card, but it’s all stuff I want you to know.”
Are you that confident? Do you know what comes up with a search of your name? If not, Google yourself now.
And don’t think you’re safe just because Google doesn’t bring back any long-forgotten photos or links to a porn star with the same name. Not having a web presence is almost as detrimental as having a bad one. Take control of your online brand — remember, a LinkedIn profile gives you an automatic Google entry. So does a Twitter profile.